BMW Motorrad Welt: Birthday Jubilee

flora&faunavisions is proud to serve as the key operator and program curator at BMW Motorrad Welt in Berlin, including the highly anticipated one-year anniversary celebration, which took place on September 28, 2024. Following the successful launch of the brand space the previous year, we enjoyed an incredible first year of activities and content design and were excited to celebrate this important milestone. The event featured a variety of highlights, including an adrenaline-pumping stunt show by Dirk Manderbach, a Wheelie Trainer for visitors to test their skills, and a challenging quiz for motorcycle enthusiasts. There was also an exclusive exhibition of the BMW R 20 Concept motorcycle, and children were able to participate in a fun Kids Parcour. The event attracted a crowd of 4,000 visitors, who enjoyed the lively atmosphere and diverse entertainment options, making it a day full of unforgettable experiences.

BMW Motorrad Welt stands out as a new highlight in Berlin Spandau, catering not only to motorcycle enthusiasts but also to culture lovers and curious onlookers. This dynamic venue leads visitors in the spirit of 'Make Life a Ride', presenting interactive workshops, breathtaking live broadcasts, exclusive concerts, and exciting factory tours. Guests can also participate in the Motorcycle Cinema or meet renowned motorcycle VIPs, ensuring that each visit is worthwhile and memorable.

BMW's presence in Berlin began in 1939 with the acquisition of Brandenburg Motor Works. By the 1950s, motorcycle component production had started, and in 1966, final assembly moved to Berlin. The launch of the /5 series in 1969 officially established the BMW Motorradwerk in Berlin-Spandau. Today, visitors can explore BMW’s motorcycle world in a historic brick building next to the factory, spanning 1,000 square meters.