Beiersdorf: The Journey is On

We are thrilled to unveil our latest project created for Beiersdorf's Brand Summit 2024, hosted on the Beiersdorf campus. This project unites Beiersdorf's major brand groups - Nivea, Derma (Eucerin), and Healthcare (Hansaplast) - under a single innovative vision.

We designed the visual identity for the event, encompassing media production, 3D graphics, sound production, all the visual themes for the stages and an immersive interactive experience. Our creative canvas centered around the campus media wall, a state-of-the-art LED installation adorning the entry wall. This cutting-edge piece spans through the entire campus entrance, ensuring that all employee and invited Summit guests are being welcomed with a dynamic and playful showcase of Beiersdorf's spirit and vision.

The interactive experience, named 'Reaching New Heights', is a space designed around the metaphor of collaborative teamwork and partnerships. Imagine a space where collaboration and creativity intertwine, where visitors become architects of their peak moments. Spanning a 17-meter LED screen, this interactive journey invites participants to engage with their emotions, using gestures and movements to sculpt virtual peaks in real time. By harnessing sensor technology and intuitive controls, we empower each guest to navigate their own creative voyage, fostering a shared, co-creative artistry that embodies the Summit's collaborative spirit. As speakers take the stage to inspire and educate, our visual storytelling seamlessly continues. The four separate stages designed for the Summit use our visual narratives to complement the speakers' keynotes, to create immersive environments that enhance the Brand world of Beiersdorf.

For us at flora&faunavisions, this project has been more than creating visual spectacles; it has been a journey of collaboration and innovation, aligning with Beiersdorf's ethos of pushing boundaries and embracing creativity.
Our visual identity stands as a testament to the collective vision shared by Beiersdorf and flora&faunavisions, elevating experiences and setting new standards in brand engagement and innovation.