To tell the story of Baracuta’s famous Harrington Jacket. flora&faunavisions once again collaborated with our trusted partner Jonathon Beck for Magnum Photos to create and produce this audio-visual installation. The installation is inspired by a Magnum collection of timeless photographs and Baracuta brand assets which are shown through an elegant yet industrial-style immersive multimedia installation.
Through elegant and smooth multimedia design FFV integrated the Magnum photographs, the iconic Baracuta pattern and a Post Punk Sound Design to create a dynamic ten minute multimedia installation. A digital and lively approach for showcasing photographs. This installation was exhibited for four weeks in Milan at the WP Pop-up Store and at Florence Fashion Show Pitti Immagine.
Photographs: Magnum Photos
Creative Direction: Jonathon Beck
Creative Concept, Motion Design, Technical Planning & Implementation: flora&faunavisions GmbH